Alice New Materials Shines at Jiujiang Fire Safety Promotion Month, Practicing Social Responsibility with Fireproof Technology

Zhaoqing Alice New Materials Co., Ltd., a subsidiary of Guangdong Huihuang Metal Products Co., Ltd., participated as a key supporting unit in the recent 2025 Jiujiang Town "119" Fire Safety Promotion Month event at Shatao Zhaoshang Yuefu. The company set up a professional safety promotion and product experience booth at the event, introducing its self-developed Class A1 fire-resistant functional boards to community residents and providing a solid technological dimension to the theme of "People's Fire Safety, Life First."

The event featured a realistic simulation of a fire scenario in a high-rise residential building caused by a short circuit, covering emergency evacuation, initial fire suppression, and medical rescue in a紧凑 and compelling drill. During this vivid public safety lesson, Alice New Materials' booth attracted significant attention from residents. The company team not only provided explanations through promotional materials but also used physical samples to allow residents to see the superior performance of the "Alice Board" up close.

In response to residents' questions like, "Can this board really not burn?" the staff professionally explained, "Our product meets the national Class A1 non-combustible standard, which means it is extremely difficult to ignite even under high temperatures, effectively blocking the spread of flames and buying valuable time for family escape and fire rescue." In addition to the core fire-resistant properties, the team also highlighted the board's advantages such as waterproofing, moisture resistance, and being lightweight yet high-strength, explaining how it can be applied in home scenarios like interior partitions and feature walls to enhance inherent home safety at the source.

This participation in the fire safety public welfare campaign is a powerful demonstration of Alice New Materials' active commitment to corporate social responsibility. The company consistently adheres to the "Gold Standard Quality" philosophy of its parent company, Huihuang Metal, and stays true to its own development path of "Green, Environmental, Sustainable." It is dedicated to transforming natural mineral raw materials into green building materials that safeguard lives and property.

Looking ahead, the company stated that it will continue to be driven by innovation, further developing and applying green building materials, including the Class A1 fire-resistant functional boards, and actively engaging in broader social safety initiatives. Through concrete actions, Alice New Materials is committed to contributing robust corporate strength to public safety and sustainable development.